TOUGHLOVE originated from a business insight that traditional consulting models can be improved to better serve the needs of new-age businesses.
Sharing this view, our founding partners of senior practitioners joined forces to form a super group that offers companies a fresh perspective for solving the problems that we had experienced ourselves.
We help companies facing organizational, commercial, and operational challenges that limit their growth and performance.
We call it TOUGHLOVE as we offer solutions in a direct and effective way, from experts who have the experience and knowledge needed by modern businesses to succeed.
Khaled is fascinated about businesses, their inner workings and how they successfully grow. He has worked in the FMCG and Food Packaging Industries for over 30 years, including Tetra Pak and The Coca-Cola Company.
He is an active investor in technology, beverages, sports marketing and finance. Born in Beirut, he is a Canadian citizen and has lived and worked in 15 countries. Based in Dubai, Khaled is Chairman of the UAE Marketing Society and is a very well-respected business leader, marketer and mentor to young entrepreneurs.
Kamal operates at the intersection of communications, leadership, talent development, marketing, and growth. With 40+ years of experience, Kamal has led teams across MENA, the US and Canada driving business and bottom-line growth, talent development, communication excellence, and creative reputation. He has held senior management and C-Suite positions for Leo Burnett, Euro RSCG, and Publicis Communications.
With equal passion, Kamal is committed to giving back, having served as an adjunct instructor at the American University of Dubai, and, today, he provides support to the AUD Entrepreneurship & Innovation Center. He serves as a mentor for Endeavor and for Cartier Women’s Initiative. He is also a certified coach and works with leaders in transition.
Mohammed has 30 years of experience across global Top 100 ranked multi-nationals. Following a strong grounding in Finance, Mohammed became a dedicated marketer, developing his skills in strategy, research, planning, partnerships, product, brand and digital.
He’s a strong believer in marketing led business that drives value to the bottom line, bringing this philosophy to extensive senior tenures at Citibank, Procter & Gamble, HSBC and Visa. He was the executive sponsor for the Mental Health and Wellness plus Women’s Leadership Networks at Visa, both areas he still passionately champions.
Nurcin is a devoted brand, marketing and culture strategist who fuses her distinctive background of psychology, strategy and marketing to build sustained value through understanding true needs of people.
She has held leading roles in business strategy, brand and marketing across three continents with Logitech, DAN, Red Bull, BAT and L’Oréal, leading teams and functions in more than 14 markets. She is now based in Dubai, working with Middle East companies to create distinguished brand and culture experiences. She is also a certified executive coach, who supports women entrepreneurs and leaders in ME.
Eddie is a curious minded professional who seeks growth in all aspects of the business. From portfolio to geography to new launches. He has over 30 years’ experience in advertising, FMCG, Telecom and self-starting initiatives.
Eddie speaks 5 languages and has worked across the Middle East & Africa region for the past 3 decades, now calling Dubai home.
Mohamed Al Tajer works at the intersection of Business, Technology & Marketing to help organizations transform & grow. He worked in Europe & the Middle East & led teams in over 40 countries across Europe, The Middle East, Asia, and Africa including Fortune 500 companies.
Eleni is a global leader and has over 3 decades of experience in Business Management, Digital Transformation, Communication, and Marketing in leading international companies.
Namrata loves bringing together business, marketing, data and technology. She has over 20 years’ experience in India and the Middle East. She co-founded a leading digital marketing agency in India and also held a leadership role in Ogilvy.
Strategist, Brand & Growth Consultant
Digital Transformation Senior Advisor
Brand & Marketing Strategy Specialist
Travel & Tourism Consultant
Sustainability and Social Responsibility Consultant
Demand Generation and Customer Experience Consultant
Brand Positioning Specialist & Presentation Coach
Creative Director and Brand Strategist
Senior Advisor
Executive Leadership Coach
InsurTech/ HealthTech Advisor
Marketing & Brand Strategist
Brand Strategy, Insights & Communications Professional
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TOUGHLOVE offers modern business advisory services to guide & shape your business.
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